It is easy to grow the dwarf felicia. Sow the seed during early autumn in seed beds or seed trays using a well-draining medium which needs to be placed in a sunny position. Level the medium and then sow the light seeds evenly on a windless day (if outside), water gently and cover with a thin layer of sand or bark. The seed will germinate within the first two weeks. Prick seedlings out from the beds or trays as soon as they are large enough to be handled.

Seed can also be sown directly into garden beds. This often creates a very natural effect, but it should be noted that germination could be irregular. Fast growing weeds could also provide another challenge. Once the young seedlings have been transplanted, care should be taken that they get regularly watered. Plant seedlings close together.

It is sometimes necessary for compacted soil in the flower bed to be loosened up and aerated. Organic fertilizer and well-rotted compost can also be added; use a rotovator or fork to work it into the soil. Level the soil, using an iron rake.

Flowering normally starts during July, continuing right through to October. Seed will be ready for harvesting from September onwards.

Felicia dubia is ideal for mass plantings or mixed plantings with other annual species in small or larger flower beds. It also performs well in pots.

There are various other annuals which either occur with this species in its natural habitat or which have been found to complement it rather well. These include: Ursinia anthemoides (marigold), U. speciosa (Namaqua ursinia) and U. cakilefolia, Heliophila coronopifolia (blue flax), Senecio elegans (wild cineraria), Dorotheanthus bellidiformis (Livingstone daisy), Dimorphotheca sinuata (Namaqualand daisy) and D. pluvialis (white Namaqualand daisy).

Use it also with various winter- to spring-flowering herbaceous perennials such as Chrysocoma coma-aurea, Cineraria geifolia, C. saxifraga, Felicia echinata (white & blue forms), F. elongata or Pelargonium betulinum (white).