Felicia petiolata can be propagated by stem cuttings or seeds. When propagating from stem cuttings, collect cuttings from a healthy mother plant, early in the morning while the mother plant still retains enough moisture. Dip cuttings into a rooting hormone suitable for  soft-wood cuttings to promote quick rooting. Place the cuttings into a well-drained growing medium, such as river sand. Irrigate twice a day on sunny days and once on cool, cloudy days. After three to four weeks, the cuttings should be ready to be transplanted from the cuttings tray into 3-litre bags/pots filled with potting soil.. Irrigation should be done every day and after a week or two, the young plants will be ready for planting in the garden. Space them at least 15 cm apart.

When propagating from seeds, sow the seeds in spring or early summer in a well-drained sowing medium which can be potting soil. Make sure the soil is always moist. After germination, wait for two to three weeks for seedlings to develop. After development, seedlings will be ready for transplantation. Leave the transplanted seedlings to harden-off for a week. After hardening-off, they can be planted in the garden. Once the plants are established, their growth rate is very fast.

Grow Felicia petiolata in semi-shade or full sun, in well-drained loamy soil. This is a water-wise and cold hardy plant. Apply general fertilizer and compost to strengthen and give the plant an attractive and healthy appearance and to enhance the stability of the plant. Prune to shape when flowering is complete, or just before new growth begins in spring.