This herbaceous perennial does most of its growing during the warm spring and summer months. However, it will happily flower all year round given favourable growing conditions. It can be grown successfully as a potted plant or as a colourful component in a herbaceous border in the garden, and displays best where the masses of small flowers can be readily seen. It prefers full sun for most compact growth, but in very warm and dry climates a partially shaded position is recommended.

This species enjoys a rich, well-drained soil medium that requires a fine balance between not getting waterlogged, especially in winter, and not drying out too quickly in the hot summer months. Both can have dire consequences. Plants need to be watered daily in summer and once per week in winter.

Pruning should take place in late winter to encourage a flush of new spring growth. A fairly hard prune is recommended on older plants.

This species is prone to dying in two ways.  (i) In summer it has a tendency to flower itself to death - it will literally put out so many flowers that the slightest drought causes severe branch loss or usually death of the whole plant, and this can happen literally within a few hours of hot dry weather. If this is noticed, immediate immersion of the entire pot (if growing in a pot) into a basin of water and drastic pruning might just save it.  (ii) Plants only last about three years before they start to decline because of old age.

Propagation using cuttings can take the form of softwood heel cuttings on a heated humid bench at any time of the year, but preferably summer. Rooting hormone is recommended for quicker rooting.

Sometimes plants will produce seed, the size of large grains of sand, and to propagate by seed these can be sown in spring. Fill a seed tray with a good growing medium and place a 1 cm layer of pure sharp sand over the surface. Sow the seeds evenly and cover them with a very fine layer of sand. Water the tray with a fine rose nozzle so as not to disturb the seeds, or stand the tray for a while in a shallow tray of water so as to soak up water from the bottom. Germination should take place within about 3-4 weeks.