A vigorous, hardy, free-flowering shrub that tolerates brackish, poor and dry soils, but for it to perform at its best, plant it in a sunny situation in good, compost-enriched soil. To keep it neat and to stimulate new growth and therefore more flowers, prune hard in late winter-spring after its peak flowering period. Dead-heading will prolong flowering. It responds very well to foliar feeding, organic or inorganic fertilisers and occasional deep irrigation once it is established. In South Africa it can be considered frost hardy, but in colder climates it probably will not survive outdoors where there is a winter minimum lower than -1 to -7 °C (zone 9).

Plant Euryops chrysanthemoides as a specimen shrub in groups of three or five, or use it to form an informal low hedge, e.g. around a building where you don't want to obscure the windows, or along pathway or a driveway, or to finish off a shrub border, or plant it as part of the backdrop for a herbaceous border.

Easy to propagate by seed sown in spring or summer, or cuttings taken in early spring. It seeds itself freely, and these seedlings are easily transplanted to other parts of the garden.