This is a moderately fast-growing, water-wise plant requiring only moderate watering.

Plant it anywhere in the garden and it will grow in almost any light, well-drained soil--always add compost for best results. Although it will tolerate light shade for part of the day, flowering will be at its best if it receives full sun all day long.

It can be massed for best effect in a large bed, but individual plants make striking accent plants when in flower. Plant it in groups in an informal border, on terraces, or in a rockery, or use it to line the front of a shrub border, or as a low informal hedge for spring and summer displays. Felicia filifolia is easy to care for. Prune back lightly anytime but usually to best effect after the main flush of flowering, removing old flowers and nipping back growth tips to keep neat, to encourage new growth and a further batch of flowers. Compost regularly. If damaged by frost, the plant will grow again in spring, with only a slight delay in the flowering time.

Felicia filifolia is easily propagated from seed sown in March/April (late summer to early autumn) or September; it usually seeds itself freely and young plants can often be found nearby. It can also be propagated from cuttings or by root division in autumn.