Helichrysum aureonitens is not usually cultivated, but it has good potential as its golden flowers and silvery-white foliage are very attractive, although small. Dividing large clumps may be a successful method of propagation. Seeds are usually difficult to grow as they need to be stimulated by fire to germinate. Treatment with smoke essence may be effective. A well-drained sandy soil, with plenty of compost would probably be a suitable growth medium with moderate water.

This plant would look good if planted with other yellow-flowered plants such as Bulbine frutescens or Senecio tanacetopsis. If mixed colours are preferred, plant this Helichrysum next to Scabiosa africana with mauve flowers, or place it behind dark pink Pelargonium reniforme subsp. reniforme. The leaves of the last plant are greenish grey and it would make an interesting partner, even when not in flower.