Propagate this perennial from seeds sown during the autumn (March or April), or alternatively take cuttings during the warmer months.  Use a well-drained medium, such as a mixture of bark and polystyrene, or river sand.  Place in a mist unit where rooting will occur within 14 days.  Plant in light, well-drained, compost-enriched soil.  This is a plant for full sun, otherwise it will not thrive.  Water well, but take care not to overwater.

Ursinia sericea is ideally suited to an informal border where its silvery grey foliage will lighten up the garden.  It will add colour to a rockery, is an excellent accent plant at the base of a flight of steps, does well in window boxes, and is a versatile edging plant and groundcover.  Not only does it grow well with plants such as Felicia amelloides, F. aethiopica (white and blue), F. filifolia, Lobelia valida and Pelargonium betulinum (white, pink and mauve), but it also makes a striking colour combination when in bloom.