Sow seed from February–March (spring annuals) or September–October (summer annuals) in well-drained soil. It will germinate less than 10 days. Feed young seedlings with diluted, liquid fertilizer. Plant it in rockeries, along edges of flower beds in larger gardens or interplant with other annuals. It performs particularly well with Senecio elegans, another late spring bloomer and of similar height.
Other companion plants include: Dimorphotheca sinuata and D. pluvialis, Dorotheanthus bellidiformis, Nemesia strumosa, Oncosiphon suffruticosum, Arctotis hirsuta and A. stoechadifolia, Pelargonium capitatum and P. cucculatum and Lampranthus aureus and L. amoenus.

It can often be prone to a fungal attack in the garden. This disease can be controlled by using combinations of systemic and contact fungicides.