The pride of De Kaap is easy to cultivate and requires little attention once established. It is hardy to drought and moderate frost, but may need protection from frost in the first two or three years after planting. It produces its brick red flowers for a long period during the summer months from September to March but will also flower sporadically throughout the rest of the year.

This species requires space, even if it is to be regularly pruned, and is not suitable for the small garden. It does however come into its own in large gardens and estates where it may also form a good barrier plant along fences and boundaries.

The seeds germinate easily and are best sown in spring. Soaking the seeds in warm water overnight will speed up germination. After germinating the seedlings grow quickly and should be transferred into individual containers while they are still young.