Dimorphotheca fruticosa is a coastal groundcover, providing colour in late winter to early summer, depending on where it grows and is relatively easy to grow from cuttings, or even from cutting or breaking off rooted stems from the main plant.

Cuttings are best taken in spring or autumn, in the morning when it is cool outside and the plant material is still turgid and fresh. One can make stem cuttings, using a clean secateur and dipping the bottom cut in a rooting hormone. The cuttings can then be placed in a propagation medium mix made of 1:1 perlite and sifted bark. The tray of cuttings are rooted under misting where bottom heating is beneficial and aids towards rooting. The medium should not be allowed to dry out but should also not be saturated. It should be kept moist enough to allow the stem of the cutting to remain healthy and not to allow it to rot or dry out. The misting also helps to slow down evaporation, to prevent the cuttings from becoming stressed and drying out.  

One can also collect rooted stem cuttings from the main plant as the stems do tend to root at the nodes along the soil surface.

Once the cuttings have rooted, remove them from the mist irrigation to a lightly shaded area where they can get irrigated with a heavier spray during the day. Irrigate them daily or as needed. After a week or two, the rooted cuttings can be potted into a potting mix and placed in a semi shaded area and watered as necessary. Watering will depend on the whether or not the medium is dry or wet. The plants can be fed with liquid or pelletized organic fertilizer and after two weeks, moved to a sunny area.

Once the plants are well rooted and big enough, they can be planted into the garden. In the winter-rainfall region it is best to plant in the winter months up to early spring, so that the plants have time to establish and by doing so, one can reduce the amount of watering needed. During spring and summer, they can be watered up to three times a week and occasional feeding will help it to thrive. In the garden it can be grown in a sunny position or in semi-shade. It needs little attention other than being pruned back to keep it neat. It can be used as a border plant, on sandy banks or retaining walls. Though this plant grows naturally in beach sand, it can also be grown in well-drained composted sandy soil or loam soil.

Companion plants are Cotyledon orbiculata, Argyrolobium lunare, Pelargonium cucullatum, Polygala myrtifolia, Salvia aurea, Manulea tomentosa, Felicia aethiopica, Trachyandra divaricata and Tetragonia decumbens.