Erica nabea will grow best in a sunny position and prefers soil with good drainage with a pH level from 5.5–6.7. Do not opt for dense planting because it will promote fungal growth caused by poor air circulation. Prune the plant lightly after flowering, this will encourage new growth. An organic fertiliser is best for ericas, avoid chemical fertiliser as they do not respond well to it. Ericas have a very fragile root system, therefore, extra care needs to be taken when doing maintenance activities such as weeding around the plants.

Make cuttings about 40–50 mm long, heel or nodal cuttings work best. Take the cuttings from semi-hard wood at least 2 months after flowering. Remove the lower third of the cutting’s leaves. Apply a semi-hard wood rooting hormone to the cutting, this will improve root development. Place the cuttings in a rooting medium made up of fine-milled bark and polystyrene chips at a 50:50 ratio.

The ideal microclimate to successfully grow this plant by cuttings can be achieved by making use of a propagation unit with heated benches kept at 24°C and a misting system. Plant the cuttings into small pots when rooted, in a soil mixture of 8 parts bark and 3 parts sand, water well and shade lightly for a month. Apply an organic, liquid fertiliser as feeding, once every 2 weeks. The cuttings can be successfully planted out after about 3 months.

Sow seeds in the cooler months of the year, in the southern hemisphere the months April and May are best. Sow seeds in seed trays about a 100 mm deep, filled with equal parts of river sand and sifted, composted bark. The seeds are very small and need to be mixed with fine river sand prior to sowing, in order to obtain a more even spread of the seeds. Keep the medium moist by watering with a fine hose. Place the trays in a warm and sheltered spot to encourage the germination process and maintain good air circulation. The seeds show signs of germination from 1 to 2 months. Seedlings can be planted out into small pots as soon as they are about 10 mm high. Thereafter, plant the plants in garden beds as soon as they are ± 100 mm tall.

Fungal growth can be prevented by good cultural practices, such as not sowing or planting too densely and not watering at night. Scale insects can be successfully controlled by making use of a bioproduct to get rid of them.