The red heath should be planted in gardens where it is in full sunlight and is well ventilated. It performs best when planted in rockeries on sloping ground, terraces or embankments and with other fynbos plants. Companion plants may include other ericas, buchus, brunias, and restios.

The plant will also do well in a medium-sized container providing that the correct, well-drained growing medium is used. A fynbos planting medium is made up of a combination of equal parts composted pine bark or pine needles and river sand. A little (20 %) loam may also be added.

Regular pruning is recommended to keep the plants well branched and compact. Plants that are pruned look better, last longer and produce more flowers.

Ericas are adapted to living in poor soils and therefore should be regularly fed with diluted organic liquid or small amounts of organic pellet fertilizers.

It is propagated vegetatively by rooting fresh semi-hardwood tip or heel cuttings. Cuttings are rooted in multi-trays on heated benches under mist spray in autumn or spring in a rooting medium of equal parts bark and polystyrene chips. Use a semi-hardwood rooting hormone to aid the rooting process.

This species grows easily from seed sown in well-drained, acidic, sandy soil and subjected to smoke treatment. Seeds are normally sown from late summer to autumn (March to May).