This species is relatively hardy and will tolerate a range of Mediterranean conditions provided the soil is well drained, acidic and the plant is growing in a sunny position. It must be staked if allowed to grow to its natural tall size.

Erica urna-viridis grows in sandy, acidic soils derived from quartsitic rock. It is most at home on stony soils chiefly on south and west facing slopes and ridges where the plants are exposed to cool summer winds. The ideal pH is between 5.5 and 6.7.

Its tall weedy growth habit is easily overcome by regularly pinching out the growth tips. This practice not only improves the shape of the plant, but also results in it living longer. The approximate life expectancy ranges from 7 to 12 years and sometimes longer. A suitable growing medium includes two parts acid, river sand, two parts composted pine bark or needles and one part loam.

There are no major pest or fungal problems to contend within the garden.

Weekly applications of organic seaweed derived fertilizers has proved a safe method of feeding. Better growth may be achieved by applying controlled release fertilizers. Trials using small amounts of the slow release granular fertilizer 3:1:5 have given very positive results. Care must however be taken not to feed too much, which will result in too rapid growth for the roots to support. Applications of seaweed based organic fertiliser have proved very useful in overcoming the effects of stress from excessive heat or root disturbance.

This plant is normally grown from cuttings as separating the seed from the sticky flowers is not easy. Cuttings are taken in autumn or spring and require bottom heat and overhead misting or fogging. Fresh, actively growing, shoot tips or heel cuttings root best. Cuttings are rooted in a medium consisting of equal parts decomposed milled pine bark and polystyrene pellets for drainage. Rooting is enhanced by the application of a rooting hormone suitable of semi-hardwood cuttings. Rooting may take from six to ten weeks. The roots are very delicate and rooted cuttings should therefore be planted out with great care.

If seed is collected it should be sown in autumn and subjected to the smoke treatment used to stimulate germination in many fynbos plants. The young seedlings should be protected from heavy rain, watering and direct sunshine. Seedlings will thrive under a covered area if provided with good light, air circulation and regular gentle watering. The seed should germinate within four to six weeks. The germination rate deteriorates as the seed gets older.