Felicia echinata will grow in almost any well-drained soil in a sunny position. This plant can be considered tender to frost, and in very cold areas it needs to be planted in a warm protected position.

For the best display, plants should be grouped quite close together. Both the mauve and white forms are commercially available and often sold in 6-packs, which makes mass planting much easier. Felicia echinata works best as a filler between longer lived plants like restios or in short lived herbaceous displays. It also looks good planted in rockeries and terraforce walls where the plants hang down and soften the hard edges. They are excellent when planted with large aloes such as Aloe arborescens and Aloe succotrina, pig's ears (Cotyledon orbiculata) and vygies, where they serve to soften the succulents. The foliage also contrasts well with the long linear leaves of bulbous plants such as Chasmanthe, Aristea and Dietes or shrubs such as the kruidjie-roer-my-nie (Melianthus major) with its large grey leaves. In mass plantings it makes a good groundcover, but starts to look brown and leggy after about 4 years. Light pruning after flowering will help to keep the plants more compact and vigorous.

Felicia echinata can be propagated by cuttings or seed. New plants are easy to produce from cuttings, taken at almost any time of the year, but best in spring or autumn. Rooting is rapid and the new plants will be ready for planting within a few months. Occasionally branches root where they touch the ground. Seed can be sown in autumn or spring. The seeds germinate within about 3 weeks and produce seedlings that will flower the next season.